15 Settembre 2023

BORMIOLI LUIGI ET MINELLI HIT THE RIGHT NOTE WITH A GLASS AND WOOD LIPSTICK

With Italian glassmaker Bormioli Luigi confirming its entry into the glass makeup
packaging segment, it has partnered with sustainable packaging specialist Minelli Group,
on a project for a lipstick made from glass and wood. From this very Italian marriage, a
true collector's item, both premium and sustainable, is born: TANGO.
On the one hand, wood is a living material, its grain offering a particular esthetic and a unique feel; on the
other, glass evokes a premium positioning, its transparency conferring precious gracefulness. They are
brought together in a 100% sustainable niche product with characteristics catering to strong market
demand.
CRAFTED FROM GLASS AND WOOD
This new-generation lipstick is built from an FSC-certified wooden base with a glass cap. A full-service
solution, it can be entirely personalized through the choice of essence (beech, ash, maple...) and finishing
(natural varnish, stain, metallization, standard and bespoke colors...). For functional reasons, the central
ring is made from bio-plastic, featuring a removable click mechanism.
RETHINK, REUSE, RECYCLE
For this innovation, Minelli's mPackting division and Bormioli Luigi worked using a circular approach.
TANGO is most of all designed as a bespoke product thanks to its strong identity and its refillable
function. Robust, visually attractive and functional, it is designed to last. It is also assembled without glue
so that all of its parts can be separated for recycling.