30 May 2022

BORMIOLI LUIGI PLAYS A PART IN SUCCESS OF SHISEIDO'S ULÉ

Shiseido Group has staged a major coup with Ulé, a new brand targeting sustainable beauty. The beauty company pulled out all the stops for this launch, from growing the plants used for the formulas at a vertical farm in France to the choice of packaging with a reduced ecological footprint. The brand selected jars and bottles from Bormioli Luigi, mainly from its green collection, ecoLine.

COSMETICS FOR A BETTER WORLD
Based on its 150 years of R&D expertise, Shiseido Group has launched a new brand called Ulé, based on the principles of healthy, sustainable beauty. Its formulas are made with pure, fresh and highly effective extracts sourced from plants grown at its own vertical farm.
The brand's vision extends throughout the value chain, meaning lightweight packaging and décor using recycled, recyclable materials, manufactured in Europe, was the obvious choice.

BORMIOLI JOINS IN THE ADVENTURE
"We have chosen to work with industrial partners that share our values. Bormioli Luigi helped us respond to our need for packaging with a strong identity that is ethically produced and respects the environment," says Lindsay Azpitarte, the brand's founder. For its creams, mist and In&Out oil, Shiseido put its trust in Bormioli Luigi. It selected, from the ecoLine lightweight range, the Verdi bottle for In&Out Avoir It All Oil, the ecoBottle bottle in a 100ml format and the 50ml ecoJar. For the small formats in the range, the 15ml Aphrodite jar from Bormioli Luigi's ready-to-go product catelog was selected.

ECOLINE, A WINNING SOLUTION
Containing post-consumer recycled glass, the customizable ecoLine collection allows for a 50% reduction in raw material usage - a 100ml container can weigh as little as 80 grams. The products in the collection offer the same levels of shock resistance and high-end quality as every single product in the glassmaker's portfolio.